Midland Public Schools
A school district that encompasses 11 schools needs to have consistent messaging from the leadership team. Midland Public Schools reached out to help them do just that. Our team created a crisis communications plan, updated brand guidelines and provided strategic guidance for communication efforts.
Crisis Communications
A crisis communications plan was an essential piece of the District’s communications activities that was missing. Work here included the following:
- Created a crisis communications plan for the district
- Conducted media training with administrative staff and high school principals
- Provided public relations and media relations support when necessary including writing press releases, quotes and key messages
Brand Support
Midland Public Schools needed to strengthen its brand but wanted to keep its existing logo. To do this, we met with staff to understand their perceptions and needs then conducted brand and website audits to assess the effectiveness of the district’s brand. This led to the development of brand guidelines, communications templates and education of staff about best practices for communicating and showing a consistent brand.
Content Marketing
Trapani Communications assisted with other marketing activities such as creating a billboard (left), newspaper ads, and parent and staff newsletter templates.