GEON Performance Solutions

GEON Performance Solutions, based in Westlake, Ohio, is a global leader in the formulation and production of polymer solutions. To strengthen GEON’s presence and brand recognition on social media, we needed a way to organically create content so we worked with the Marketing Department to launch a social media ambassador program. The social media ambassadors were GEON employees who submitted content showcasing company culture and the human side of the business. For posts about products and materials, we conducted research and wrote posts that were engaging and understandable to a general audience.