AI POLICY

Trapani Communications leverages the expertise of seasoned professionals to help clients tell their stories effectively. That expertise includes a robust understanding of how to use Artificial Intelligence (AI) tools in ways that maximize their capabilities while minimizing their risk.

Employees and contractors of Trapani Communications will use AI tools only after consulting with ownership and with client representatives. AI will be used ethically, responsibly, and transparently at all times. Any content created with input from AI will be reviewed and approved by ownership before being shared with clients or released to the public.

Data security is an important aspect of AI use. Our clients trust us with sensitive information, some of it subject to attorney-client privilege. We will respect our clients’ privacy, confidentiality, and legal standards in the use of AI, and we will honor their own AI practices and policies. Confidential information will never be input into an open-source AI engine (Google AI, ChatGPT, Microsoft Copilot, watsonx, etc.).

Information taken directly from AI will not be assumed to be factual. Employees and contractors will confirm any information gathered using AI tools before submitting it for client review or public release, with a special focus on identifying and evaluating original sources. The credibility of Trapani Communications and our clients will always be a top priority.

Artificial Intelligence is an increasingly powerful tool for communication practitioners. Though it cannot replace human creativity, it can be used alongside it. Trapani Communications is fully prepared to advise clients on the appropriate use of AI, deploy it on their behalf to maximize efficiency, and maintain an up-to-date understanding of its use as the technology evolves.